Homie manifesto
Did we already break the outbound and inbound?
The current state of outbound and inbound is unstable. Both sides of the B2B table - buyer and the seller are struggling.
For sellers, the "automated quantity over quality" playbook used to work for early adopters until it became the market standard. Now everyone has access to the same data, buying intent signals, and tools to automate their sales and marketing efforts. It's increasingly difficult to find competitive advantage in customer acquisition.
Buyers are bombarded by automated outbound and conversion-obsessed inbound efforts. That buying intent signal you received is alerted to thousands of other commercial teams too. Consequently, you’re all sending the same AI-generated outbound flow. For buyers, it's become a full-time job to react and respond to all that noise. No wonder booking intros, getting conversions, and building trust is harder than ever. Buyers are fed up.
Going back to human
We need to turn the narrative back to quality over quantity. We need to find more impactful and human-like ways to interact with potential buyers. We need to start focus on unlocking the full potential of word-of-mouth
We are building Homie to provide an alternative playbook for the upcoming era of AI SDRs. Playbook that focuses on building trust between buyer and seller through warm paths with spontaneous word-of-mouth and meaningful introductions.
Happy customers, employees and partners are our most valuable asset for generating new pipeline, building trust and closing deals.
Our mission is to turn word-of-mouth into #1 revenue channel for B2B companies by identifying your relevant connections for warm sales paths and activate advocates to collaborate in closing new deals.
Be a homie and make network intelligence your competitive advantage in customer acquisition.