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Land your first customers through warm intros

No brand, no case studies, maybe not even a finished product. At this stage, a warm intro is often the only way in. Homie shows which of your target accounts you can already reach, and who can introduce you.

Made for
Founders and early go-to-market teams
Best for
Validation and first sales
Works with
Homie and your AI assistant

Your ideal customer

  • Logistics
  • 50–500 people
  • Nordics
  • Head of Ops
  • Uses SAP

Accounts you can reach this week

  • Halden Logisticsvia Maya Lindqvist, former colleague
  • Polar Freightvia Jussi Ahonen, your co-founder
  • Vireo Retailvia Petra Salo, advisor

Nobody buys from a stranger with a prototype

Early on, cold outreach rarely lands. You don’t have logos to show or a track record to point to, and your emails look like everyone else’s. What you do have is a network: former colleagues, friends, advisors and everyone they know.

The problem is knowing who in that network can actually get you in. Homie checks your target accounts against everyone your team knows and shows the strongest way into each one.

How it works

Start with a rough idea of who you’re selling to. You can refine it as you learn.

  1. Describe your customer

    Tell Homie what kind of company and person you’re looking for, or bring a list of target accounts.

  2. See who you can reach

    Homie finds accounts your team is connected to and ranks the paths by how well people know each other.

  3. Ask for the intro

    Pick the account, see who knows who, and send a short, specific ask your contact can forward.

Who can get you in, account by account

Every target account comes with its best path, who the intro would come from, and why Homie thinks they know each other.

Best paths into your target accounts3 of 29 reachable
  • Halden LogisticsElina Koski, COO
    • Ask Maya Lindqvist, your former colleague
    • Worked together 4 years
  • Polar FreightIlkka Laine, CEO
    • Ask Jussi Ahonen, your co-founder
    • Same university, 11 mutuals
  • Vireo RetailMarcus Holm, CIO
    • Ask Petra Salo, your advisor
    • Previous board together

Make the first ask count

Early intros are a favor. A good ask makes it easy for people to help.

What works

  • Ask for one specific person, not “anyone you know”
  • Write a note your contact can forward as it is
  • Be honest about the stage you’re at
  • Thank them, and tell them how it went

What to avoid

  • Asking the same contact for several intros at once
  • Overselling a product that’s still in progress
  • Following up more than once if they don’t reply
  • Treating a warm path as a promise

Try it with your AI assistant

Using Homie through Claude, Cursor or another MCP client? Replace the highlighted parts with your own details.

You’ll need Homie’s Platform plan or an active trial, with your network synced.

Set up MCP Tools reference
Find your warmest accounts

I’m looking for my first customers. My ideal customer is [company type and size] and I want to reach [job title]. Use Homie to read my ICP and find matching companies, then use search_warm_paths to find who in my network can introduce me to each one. Rank them by how well people likely know each other, show the signals behind each path, and give me the five accounts to start with.

Write a forwardable ask

Write a short message to [contact] asking whether they’d introduce me to [prospect]. Explain in two sentences what we’re building and why [prospect] might care. Make it easy to forward and easy to decline.

Your first customers are closer than you think

See which accounts your network can already reach.