Map your way to the decision maker
Your champion is rarely the person who signs. Homie shows you how people inside a key account are connected, so you can find the warmest route from the person you talk to, to the person who decides.
- Made for
- Account executives and key account managers
- Best for
- Strategic deals with long sales cycles
- Works with
- Homie and your CRM
Anna LehtoCEO
Tomas VirtaVP Operations
Hanna SaariCTO
Daniel BergCFOSigns the deal
Lauri MäkiHead of LogisticsYour champion
Kaisa RinneFinance DirectorWorked with Lauri
Likely reports toWarm path
Big deals are won through people
In a strategic account, you can spend months talking to one person and still not know how they relate to the people who make the final call. Org charts on LinkedIn are guesses, and connections there don’t tell you who actually knows whom.
Homie predicts both: who likely reports to whom, and which people share real history. That turns a flat list of names into a map you can work with, and makes it clear who to talk to next.
How it works
Set up an account once, then keep it up to date as the deal moves.
Open the account
Homie lays out the company as an org chart, with likely reporting lines and the social links between people.
Mark who matters
Tag your champion and the person who signs off. Add anyone else you already have a relationship with.
Follow the warmest path
Homie shows how your champion connects to the decision maker and suggests who else could help.
Your path to the signature
Instead of guessing who to approach, you see a route through people who actually know each other, with notes from your team on everyone involved.
Northwind Group- Lauri MäkiYour champion
- Kaisa RinneFinance Director
- Daniel BergSigns the deal
- Lauri and Kaisa ran the warehouse budget project together for two years
- Kaisa reports directly to Daniel
Lauri says Daniel cares most about cost per shipment. Bring the ROI numbers.
Have you thought about speaking with Hanna Saari? She’s close to Daniel and leads the systems your product connects to.
An account map that keeps getting better
Key accounts take months or years. Homie keeps the context in one place while you work them.
What you can keep track of
- Who’s a warm contact, and how you know them
- Notes from every conversation, shared with your team
- Changes in roles, so the map stays current
- New people Homie suggests you talk to
Things to keep in mind
- Reporting lines are predictions, so confirm them with your champion
- A warm path is a starting point, not a guarantee
- Ask your champion before going around them
- Keep notes factual, since your team will rely on them
Try it with your AI assistant
Using Homie through Claude, Cursor or another MCP client? Replace the highlighted parts with your own details.
You’ll need Homie’s Platform plan or an active trial, with your network synced.
Set up MCP Tools referenceI’m working on a deal with [company]. My champion is [champion name] and the person who signs is [decision maker name]. Use Homie’s search_warm_paths to find routes to [decision maker name], and get_path_details for the strongest ones. Tell me whether [champion name] appears on any of them, show the relationship signals behind each step, and suggest one or two other people at [company] worth getting to know.
Draft a short message to [champion name] asking how well they know [connector] and whether they’d be comfortable involving them. Mention [reason] and keep it low pressure.
Know who to talk to next
See how Homie maps your key accounts.